"[Ghost Influence] is a compendium of recipes for amplifying all your outcomes."
Lasting influence isn’t catalyzed by what’s seen or heard; it’s a result of what people feel.
Ghost Influence is more than a name, it’s an ideal. We are a tight-knit community amplified by an ever expanding treasure chest of case studies and resources. By leveraging Digital Empathy, you will learn to craft and place messages that people discover and champion as their own.
Many case studies teach volumes; some summarize a field of excellence in one paragraph.
As Josh Waitzkin, chess prodigy and the inspiration behind Searching for Bobby Fischer, might put it, these bite-sized learnings are a way to “learn the macro from the micro.”
Brian Swichkow, Founder of Ghost Influence
My interest in digital empathy truly began the day I published a story about pranking my roommate with facebook ads. A single post on Reddit generated five million earned media impressions, features in publications like AdWeek and The Observer, as well as a booked consulting calendar.
My experiment became my obsession.
Since then, I’ve created and launched an e-commerce store that garnered 156K pageviews in the first 24 hours, a software project that pulled 11K pageviews and 563 email signups in the first 30 minutes, and everything in between.
When I’m not coaching inside Ghost Influence or interviewing people on The Ghost Influence Podcast, I’m developing acquisition strategies for startups and working with partners to develop cheeky revenue streams like Shit that Glows and Masters of Irreverence.