The name “Ghost Influence” was coined with an understanding that the most effective leverage of community platforms happens when you de-emphasize the voice of the individual. Only with subtle prompts and complete transparency can you influence communities — much like a ghost.
Developed for those with a passion for creation and service, the Ghost Influence chat community enables you to invest more into your content while debunking the myths of content marketing. Quantity is not better than quality and brevity does not increase (meaningful) consumption.
The keys to social leverage are found within one’s ability, as an individual or a brand, to connect authentically with the audience — digital empathy.
$0 Paid Marketing. 100% Organic Leverage.
Case Studies Highlighting Effective Leverage Of Democratic Platforms
My Social Sherpa — a personal brand teaching lessons in marketing and business through the personal stories with which they were learned. Launched with the first “humorous case study” submission to Reddit’s /r/marketing community, generated 450K pageviews within the first 72 hours and was quickly picked up by AdWeek, Observer, Business Insider, Hacker News, etc. as well as consistent consulting work for 18 months following. (15 hours and $2 invested)
The Gif Shop — an ecommerce store selling affiliate products with unique movements by leveraging animated gifs as a communication medium, playfully dubbed “Harry Potter’s Skymall,” generated over 156K pageviews and maintained a 2.8% purchase conversion rate within the first 24 hours of the first submissions to relevant Reddit communities like /r/gifs and /r/gadgets. (18 hours and $500 invested)
Your Place Tonight — a cheeky, email forwarding, web app that enables anyone to use the “most absurd email address to give out in a bar” generated 11K pageviews and over 550 email signups within the first 30 minutes on Reddit’s /r/InternetIsBeautiful. (5 hours and $1,200 invested)
Apple The Doxie — a YouTube channel for a dachshund that quickly generated 3.8M views, acquired over 6.7K subscribers, and $3.2K in advertising revenue through Google’s Partner Program. Since its original submission to Reddit, an animated gif of his most popular video has since hit the front page three times and been featured on Buzzfeed (3x), Huffington Post (2x), and been featured content on Google Plus. (10 hours and $0 invested)