Refusing to sell a lifejacket to someone who’s drowning seems… sadistic.
The email that followed—You’d Better Cuddle—stated:
Many of you were curious what was coming next — what I was selling. The funny thing is, I’m not offering anything here. I do have offers, but selling those isn’t the reason. It’s not hard to figure out what I sell. My email is my domain, there are things there — maybe you’ll check it out, maybe you won’t.
Yesterday I was bombarded with an onslaught of love for the series and, if I’m honest, am feeling slightly undeserving. There’s a big difference between inspiring change and facilitating it.
It reminded me of advice shared on that stage of event about selling: “if you let people leave without providing (selling) them the next step, you’re doing them a disservice.”
As disgusting as it feels to even type that, the now former client I fired isn’t wrong.
I told you I wasn’t going to sell within this series and I’ve changed my mind.
Why? Because some of you—not all of you—need to be pushed in order to progress.
Some—not all—of you have continually responded to emails sharing your thoughts and are clearly struggling, but you’re not seeking the help you need. You know who you are.
Within the Slack community, members of Ghost Influence share hurdles they’re seeking to overcome and often answer a series of clarifying questions. Understanding their unique challenges, I will provide insights and direction from my experience or callout the coach who is more qualified to do so. Members take action and return to the conversation when they face their next hurdle. Through collaboration and camaraderie we all move forward.
Unlike the daily email series—which is centered around my journey and your interactions with it—the community is a group of likeminded people working together to grow.
I’m never going to sell broadly because nothing will ever be a fit for everyone.
Relevance will provide clarity. Here’s some to start:
Do join if you’re frustrated with courses that have been generalized for mass appeal
Don’t join if you’ve purchased courses and never taken the time to go through them
Do join if you’re constantly feeling that the information available isn’t relevant to you
Don’t join if the last you know what needs to be done and are flat out ignoring it
Do join if you need someone to kick you in the ass and hold you accountable
Don’t join if you’re going to start crying when someone calls you on your bullshit
Do join if you’re interested in generating organic traffic from platforms like Reddit
Don’t join if you’re not willing to create value (i.e. content) in exchange for that traffic
Do join if you are currently spending five or more hours on the ventures you’d like to grow
Don’t join if you think it would be super cool to build something… but think Netflix is cooler
If you fit some of the green and none of the red, here’s a button you can click.
If joining Ghost Influence doesn’t fit you, don’t. If you’re not sure, ask.
I’m more than happy to chat about what you’re working on and what you can or cannot get from the group. I will not push you in if it’s not right for you as I’m quite fond of the bragging rights that my “100% member retention” affords me.
If it’s never going to be a fit for you (i.e. you’re a blood relative whom I should be calling more frequently, but that reads my daily email as a means to see how I’m doing… and that I haven’t been maimed or killed while hurtling through traffic on two wheels) then feel free to continue enjoying the series. The content isn’t going to change, it’s just… me.
I once swore to a girlfriend that I’d never enjoy living in Los Angeles (because she didn’t want to leave her hometown). We broke up and years later I ended up here, loving every second of the experience (and doing my damnedest to become Hank Moody).
When was the last time you had to break a promise in order to grow?
P.S. Mom, that was a creative exaggeration for the readers. I ride all super safe.