Leveraging Democracy V2: How To Utilize Platforms Like Reddit For Growth Hacking
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Brian Swichkow, infamously known as the guy who received over 450,000 visitors to his blog after posting to Reddit about how he pranked his roommate with targeted Facebook ads, shares arrows from his marketing quiver. He discusses how to leverage democratic social platforms, such as Reddit, Hacker News, and Product Hunt. Learn how to utilize the power of community platforms to rapidly develop your audience. Specifically, Brian will explore: - Why focusing on people, not algorithms, is a more profitable approach - Mastering communication in order to lead from behind the crowd - How democratic platforms work and why they're powerful - What formula to use to distill the best content for creation - How short term viral traction results in long term payoffs - First steps to take to learn and leverage ** Download To Access Resources Linked Within **
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Leveraging Democracy V2: How To Utilize Platforms Like Reddit For Growth Hacking
- 1. LEVERAGING DEMOCRACY BRIAN SWICHKOW, GHOST INFLUENCE
- 2. YOU’RE IN THE RIGHT PLACE IF ▸ you want an evergreen strategy for increasing traffic and conversions ▸ you’ve been hit by algorithms and are back at the drawing board ▸ you’re tired of chasing trends and fighting for reach ▸ it doesn’t matter if you have no experience with Reddit or other democratic platforms — what you learn today will amplify all of your social engagements ghostinfluence
- 3. INTRODUCTION ▸ Built ex-fiancé’s dog a YouTube channel with 6,500 subscribers and 2M+ views ▸ Broke a server launching my blog | 450K pageviews, first 72 hours, $0 adspend ▸ Made a girl on Tinder world famous | 25 million impressions in under 72 hours ▸ Created “most absurd email to give in bar” | 11K pageviews first 30 minutes ▸ Achieved consistent 2,137% ROI selling information products on Facebook ▸ Increased client conversions 3,100% by suggesting a single UI change ghostinfluence ONE SIMPLE FORMULA
- 4. NEVER EXPECT YOUR AUDIENCE’S STANDARDS TO BE LOWER THAN YOUR OWN. ghostinfluence @GHOSTINFLUENCEtweet this
- 5. BRIAN SWICHKOW ▸ Social Engineer ▸ Founder, Ghost Influence ▸ Host, Ghost Influence Podcast ▸ CMO, PrimeMind ▸ @ghostinfluence ghostinfluence ADWEEK | BUSINESS INSIDER | FORBES | SEARCH ENGINE LAND | OBSERVER REDDIT | HACKER NEWS | INBOUND | ENGADGET | CRACKED | AL JAZEERA
- 6. HERE’S WHAT YOU’LL LEARN ▸ how to leverage the power of democratic platforms ▸ what it looks like to measure the analytics of success ▸ clearly defined steps to getting started ghostinfluence BUT WAIT, THERE’S MORE
- 7. STICK TO THE END ▸ link you to download this presentation ▸ baller checklist for getting started ▸ a gif of a puppy ghostinfluence LET’S GET STARTED
- 8. LET’S START WITH A STORY…
- 10. ghostinfluence ▸ 450K visitors in first 3 days, average time on site 2 minutes, 17K shares ▸ Featured by AdWeek, Business Insider, Inbound, Hacker News ▸ 1.5M visitors, 7M earned media impressions, 38K backlinks ▸ Covered by Search Engine Journal (x2), Cracked, Observer, Al Jazeera ▸ Media contacts, requests to speak, and introductions to clients for over a year
- 11. BLAKE JAMIESON TINDER HACKS RICHARD LITTAUER THE USER IS DRUNK UNICORNS ANON SHIRT WAS CASH BOBBY EDWARDS SQUATTY POTTY
- 12. ghostinfluence
- 13. INSTEAD OF TELLING THE WORLD WHO YOU ARE, SHOW THEM. ghostinfluence
- 14. ALGORITHMS ARE DESIGNED TO PREDICT PEOPLE, YET MOST MARKETERS FOCUS ON THE MATH INSTEAD OF HUMANS. ghostinfluence
- 15. ghostinfluence DIGITAL EMPATHY IS SOCIAL LEVERAGE WHAT WE’RE LEARNING ▸ people want to feel understood, not be told ▸ audiences should never outgrow their relevance ▸ treat every follower like they’re your only follower (video) ▸ don’t underestimate the power of depth and detail ▸ accept compliments with gratitude, but bestow credit abundantly
- 16. • BECOME A MEMBER OF YOUR AUDIENCE • SPEAK TO A WHOLE, AVOID IRRELEVANCE • FRAME AND PRESENT, DON’T PITCH AND SELL • REWARD PARTICIPATION WITH YOUR ENERGY • AVOID BROAD LANGUAGE IN COMMUNICATION • GIVE CREDIT EVERYWHERE POSSIBLE ghostinfluence PEOPLE FIRST PRINCIPALS
- 17. ghostinfluence MASTER COMMUNICATION ▸ How to Win Friends & Influence People ▸ Just Listen: Discover the Secret to Getting Through to Absolutely Anyone ▸ Trust Me, I'm Lying: Confessions of a Media Manipulator ▸ Dataclysm: Who We Are (When We Think No One's Looking) ▸ Reclaiming Conversation: The Power of Talk in a Digital Age ▸ The Definitive Book of Body Language
- 18. DEMOCRACY IS MADE OF PEOPLE, YOU CAN’T LEVERAGE ONE WITHOUT UNDERSTANDING THE OTHER. ghostinfluence @GHOSTINFLUENCEtweet this
- 19. THE WORD "DEMOCRACY" LITERALLY MEANS "RULE BY THE PEOPLE." IN A (TRUE) DEMOCRACY, THE PEOPLE GOVERN. ghostinfluence
- 20. BRAND PLATFORMS DEMOCRATIC PLATFORMS ghostinfluence USERS SELECT CHANNELS USERS JOIN COMMUNITIES
- 21. BRAND PLATFORMS ▸ Facebook ▸ YouTube ▸ Twitter ▸ Instagram ▸ Vine DEMOCRATIC PLATFORMS ▸ Reddit ▸ Imgur ▸ Voat ▸ Hacker News ▸ Product Hunt ghostinfluence
- 22. “A VOTE IS LIKE A RIFLE: ITS USEFULNESS DEPENDS UPON THE CHARACTER OF THE USER.” Theodore Roosevelt ghostinfluence goodreads.com/quotes
- 23. NOTABLES ▸ content is tied to a community (not an individual) ▸ this affords the message to be larger than the individual ▸ people’s responses are binary (acceptance or rejection) ▸ it’s a strikeout or a home run, nothing in between ▸ every outcome offers communication intelligence ▸ circular feedback loops amplify future success ghostinfluence
- 24. THERE AREN’T “INFLUENCERS” WITHIN A DEMOCRATIC SOCIAL PLATFORM, BUT THERE ARE ELEMENTS OF TRUST THAT BESTOW CERTAIN FREEDOMS ghostinfluence
- 25. “GETTING PEOPLE TO HEAR YOUR STORY ON SOCIAL MEDIA, AND THEN ACT ON IT, REQUIRES USING A PLATFORM’S NATIVE LANGUAGE, PAYING ATTENTION TO CONTEXT, UNDERSTANDING THE NUANCES AND SUBTLE DIFFERENCES THAT MAKE EACH PLATFORM UNIQUE, AND ADAPTING YOUR CONTENT TO MATCH.” Gary Vaynerchuk ghostinfluence
- 26. ON AVERAGE, FACEBOOK USERS CONSUME 660 PAGEVIEWS PER MONTH ON AVERAGE, REDDIT USERS CONSUME 1,300 PAGEVIEWS PER MONTH ghostinfluence
- 27. PEOPLE HUNT FOR WHAT’S BEST AND COMPETE TO BE FIRST TO SUBMIT THEY’RE PROGRAMMED TO BE OF VALUE TO THE COMMUNITIES THEY’VE JOINED ghostinfluence
- 28. CONTRIBUTION TO THE DISCUSSION IS RAISED FOR THE SAME REASONS STANDARDS ARE HIGHER, CONSUMPTION PATTERNS ELEVATE UNDERSTANDING ghostinfluence
- 29. NOTABLES ▸ democratic platforms are the ultimate proving ground ▸ win within a democracy and you win everywhere ▸ epicenter of content coverage and syndication ▸ communities validate content for publishers ▸ publishers source democratic platforms for proven content to cover, winning there equals massive free press ▸ when content is interlaced with a brand, you win big ghostinfluence
- 30. ghostinfluence MASTER OPPORTUNITY ▸ Mention ▸ Google Alerts ▸ Textwalker Alerts ▸ Google Search Operators
- 31. 1. SELECT COMMUNITY 2. IDENTIFY LANGUAGE 3. ESTABLISH FRAMEWORK 4. LEVERAGE UNDERSTANDING ghostinfluence FRANKENSTEIN FORMULA
- 34. 1. INITIAL WAVES OF TRAFFIC 2. EARNED MEDIA IMPRESSIONS 3. CIRCULAR LEVERAGE ghostinfluence ANALYTICS OF SUCCESS
- 35. NOTABLES ▸ distill the essence of those you want to model ▸ understand your market and make targeted investments ▸ fertilize the perspectives and beliefs of the community ▸ use alert systems to “be everywhere” and bring value ▸ create circular leverage and focus on supporting others ghostinfluence
- 36. ghostinfluence TAKE YOUR FIRST STEPS
- 37. YOUR FIRST STEPS ▸ like you would learn a language, immerse yourself ▸ join, observe, read, converse, and then begin to speak ▸ join communities that are relevant to you ▸ different communities are relevant to you in different ways ▸ use the frankenstein formula to evaluate and predict ▸ use the ‘rising’ section and make bets on performance ghostinfluence
- 38. THE ONE THING ghostinfluence THERE ARE NO “TRICKS” TO USE HERE. EFFECTIVE LEVERAGE OF DEMOCRATIC SOCIAL PLATFORMS REQUIRES CONTRIBUTION… WHICH YOU CAN (AND SHOULD) DO STRATEGICALLY DEMOCRACY CAN BE LEVERAGED THROUGH STRATEGIC CONTRIBUTION
- 39. @GHOSTINFLUENCE ghostinfluence DEMOCRACY CAN BE LEVERAGED THROUGH STRATEGIC CONTRIBUTION
- 40. ghostinfluence HOW DO I APPLY THIS? THE OBVIOUS QUESTION IS… ▸ Download this presentation — http://ghostinfluence.com/leveraging-democracy ▸ Download the reddit checklist — http://ghostinfluence.com/reddit-checklist
- 41. ghostinfluence BIG STEPS OR SMALL STEPS? MEASURE YOUR BANDWIDTH ▸ Ghost Influence Community — www.ghostinfluence.com ▸ $97 per month / $997 per year (16% discount)
- 42. LET ME KNOW HOW I CAN HELP. @GHOSTINFLUENCE ghostinfluence