I’ve been thinking about this email announcement for the last two weeks.
On March 14th, I broke my contractually obligated silence with an email that donned the subject Be Passionately Curious. Working with their team as a consultant, I’d spent nearly five months prepping PrimeMind for their launch. When I first spoke with David Carrico, the Founder and CEO, he’d described the company as a publisher of exploratory journalism designed to foster critical thinking. “It’s a bit like the Atlantic for millennials” he added.
While I’ve shared my gratitude for the string of serendipitous events that resulted in my being connected with David, his response after pre-screening ‘Be Passionately Curious’ illustrated the mutual admiration… and weirdness (the weirdest people are the best people).
PrimeMind launched on Monday and Tuesday afternoon. While working in the conference room, David walked in and shut the door behind him. He sat next to me and started by saying, “I feel like I’m asking a girl on a date.” He shared his appreciation for the work I’d done and expressed interest in wanting me to stick around as more than a consultant.
As David understated so eloquently, “you seem to get along with the other humans here.”
While stretching my mental capacities to their limits over the past two weeks, I have been in a state of immense love. Love for the opportunity to learn from David, to experience what it’s like to be a part of a team that works in harmony, and to be in a position where every ounce of my enthusiasm is genuine. It’s as though I am in a perpetual state of flow.
The “part time retainer with equity” that David had originally suggested evolved over the following week into something much greater. He offered me the role, CMO of PrimeMind.
I’ll admit, as their launch approached, the thought had crossed my mind. If I did epic things and they offered me a more permanent position, would I take it? The answer was instant.
I took the job. I am officially Chief Marketing Officer of PrimeMind (aka Employee #7)
As an aside, Piper the Ducati was acquired as a mode of transportation to their offices. She is literally the exact make, model, color, and year I sat on in 2010 when I first fell in love with motorcycles. That idea I built up in my head over the last six years… it’s exactly that good. There’s something powerful about unequivocal love. It feels like home.
Now to address the questions I’d imagine hope you’re all asking right now…
“What’s going to happen with Ghost Influence?!” Answer, so many amazing things.
As I was working with the PrimeMind team to prepare for their launch, I was also working with my team to prepare for the re-launch of Ghost Influence. This was the agenda:
- Aggregate mysocialsherpa.com and podcast.ghostinfluence.com into one site
- Rebuild landing page outside ClickFunnels and automate new member onboarding
- Establish a high value optin bribe and autoresponder without breaking brand voice
- Upload and format all daily emails—over 75K words—as interlinked blog posts
- Create editorial process for others to contribute and leverage the brand
By packaging everything into an overwhelmingly cohesive brand and focusing the message of Digital Empathy down into a firehose, I could give more value in less time.
This leverage was further amplified by surrounding myself with pillars of trust. People like my developer Mark and project manager Kathryn who give me valuable peace of mind and keep the brand thriving. Lastly, by empowering and supporting the messages of people like Madi T. and Keith B. with a platform for developing themselves, I was able to be the catalyst for public value as well as immense value within the Ghost Influence community.
More value created (e.g. blogs, editorials, podcasts) in less time, fostering even greater suction into Ghost Influence (e.g. talented people providing valuable perspectives).
- The ever evolving, daily email experiment—this thing—will continue
- Deeper editorials by people like Madi and Keith will soon be published
- More value is being dumped into Ghost Influence, making it a better offer
All that… plus I get to talk to people about head transplants and male chastity belts all day.
I don’t think anyone with ambition will ever find true harmony as the definition of harmony is continually evolving, but you can find—and should search for—elements of harmony. I’ve found this same immense love with Ghost Influence, PrimeMind, Piper, and my blender.
Where if your life do you feel immense love? Where do you seek it?