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72 Hours And 25 Million Impressions: The Drunken Suggestion That Started A Meme

Driving internet traffic is easy. Making something of it is the hard part. I used to live with, Roderick Russell, a guy so immensely talented at delivering puns that most conversations ended with me speechless and him walking slyly out of the room. It’s as if he had a time machine that enabled him to […]

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Brian Swichkow | Aug 1, 2015

The Business Of Drugs: What Marijuana Taught Me About Internet Marketing

I was a sophomore in college when I smoked marijuana for the first time. Having been somewhat sheltered, it didn’t strike me as odd when my new roommate began unpacking copious amounts of Grateful Dead posters, incense, and tie-dyed t-shirts. Being the ‘sharing’ type, it wasn’t long before he offered me an opportunity to experience […]

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Brian Swichkow | Sep 12, 2014

The Ultimate Retaliation: Pranking My Roommate With Targeted Facebook Ads

Recently I found myself in need of a roommate and, like many others, reached out to the Craigslist universe. Looking back at the post titled ‘Super Awesome Roommate Needed’, it included more details about the extroverted and energetic roommate (me) than it did about the actual place they would be renting. I had a few […]

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Brian Swichkow | Sep 6, 2014
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