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009: Jedi Mind Tricks

Internet traffic and Soylent Green are both made of people. Last night, a social manipulation more than two weeks in the making finally came to a head in the most spectacular of fashions. Proof that the Internet is made of people. On January 7th, I created a Facebook ad promoting one of my blog posts. […]

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Brian Swichkow | Jan 28, 2016

Learning To Learn: How I Conquered The Complexities Of Internet Marketing

Looking back at my childhood, it’s amazing that I didn’t drive my parents completely insane. I never really grew out of the “why” phase that most pass over around the age of four. As far back as I can remember, I have had a perplexingly strong desire to understand the functions of the world around […]

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Brian Swichkow | Sep 25, 2014

Sold Out In 60 Minutes: Manipulating Facebook’s Algorithm To Increase Sales

It’s strange to think that my businesses, and by extension my life, wouldn’t exist as it does today if it weren’t for the one simple bit of knowledge that changed it all. If it weren’t for this, I’d have nothing. After all, it’s with this seemingly benign piece of information that I have been able […]

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Brian Swichkow | Sep 21, 2014

The Ultimate Retaliation: Pranking My Roommate With Targeted Facebook Ads

Recently I found myself in need of a roommate and, like many others, reached out to the Craigslist universe. Looking back at the post titled ‘Super Awesome Roommate Needed’, it included more details about the extroverted and energetic roommate (me) than it did about the actual place they would be renting. I had a few […]

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Brian Swichkow | Sep 6, 2014
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