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The Colombian Barista Equation: Epic Community Engagement on Facebook

As I write, I sit at a quaint little cafe in the heart of Medellin, Colombia and drink an astoundingly delicious Chai Tea. Blissful as it may be, acquiring my morning ‘cup of inspiration’ was exceedingly dreadful – though not as a result of anything you’d expect. Months ago, while visiting family in Florida, I […]

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Brian Swichkow | Oct 31, 2014

A Customer For Life: How One Company Earned The Keys To My Bank Account

I’m honestly not quite sure how it started, but among all the raised eyebrows amongst my family and friends – it certainly surprised me the most. About three years ago, and for no substantial reason save for a desire to be a better person, I did something completely uncharacteristic … I went for a run. […]

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Brian Swichkow | Oct 10, 2014

The Bombshell At The Bar & My First 6-Figure Client: How To Land Big Fish With No Boat

It was an unusually cool evening for a Vermont summer and as I walked downtown with two of my friends it was a complaint continually raised in our discussion. We arrived at one of our favorite spots, a little whisky bar on a quiet side street that was always unlikely to be populated by the […]

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Brian Swichkow | Sep 8, 2014
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