We are each a collection of our experiences, stories connect the dots.
Over the past week—in private conversations—I’ve been speaking with many of you about the Ghost Influence membership. One of the advantages to this email series has been the ability to hear your stories, your projects, and how to support you (or people like you).
When you listen to enough stories and ask enough questions, you start to connect the dots in between. Through the re-launch of Ghost Influence, the website copy was re-written and the channels within Slack shifted to refocus from ‘Reddit Marketing’ to ‘Digital Empathy’.
This wasn’t a drunken idea, this originated from you.
The more conversations we have, the more I see a common thread.
You needed help connecting the dots.
Again and again, I’ve heard one story in particular…
“I’ve bought so many courses online and never got the results they promised.”
It’s not that the courses you’re purchasing are bad, in fact I know many of the people who sold them to you. The information you’ve collected from these courses is like having a pile of pieces to Ikea furniture without a manual to help put them together… or any idea of what’s being built.
You struggle endlessly to build your bookshelf, only to realize the pieces were actually for a desk… and you’d swear on your mother’s life that you’re missing a crucial screw.
Ghost Influence isn’t a course, it’s a community. It’s not another piece in the puzzle, it’s your guide, support from others like you, and the occasional MacGyver move to finish the project even when you still have no clue what was supposed to go in the final hole.
I’ve come to realize that the biggest challenge in “selling” the Ghost Influence membership is that its value is relative to your journey. The community takes the form of it’s members.
Since making the shift to Digital Empathy, many new people have joined… and none have left. Seeing this in line with recent conversations has made me reconsider something else.
The offer of a trial membership.
I had objected to this as I felt it would be unfair to allow trial members to pull my attention from paying members, but the dynamic has changed. The addition of co-teachers like Madi T, Keith B, and Mark C, supporting members with their perspectives on topics ranging from copywriting to web development has greatly strengthened the bond of the community.
For this reason, I’m considering offering a seven day trial.
You would still need to enter your credit card as you sign up, but you wouldn’t be charged $97 until the seventh day and only if you choose to stay. The formula is simple. The more work you are willing to put in, the faster you will see the returns from your ventures.
Keith B. asked me a specific question. He had been courting a whale of a client for months and couldn’t figure out how to get him to pull the trigger. By discussing the questions and objections he had raised in the past, we assessed what would be most likely to convince him to take that final step. After months of anguish, it took just a few sentences.
Keith B. landed his largest client to date and it changed his business forever.
It’s not magic, it’s extra eyes and the support of people truly invested in your success.
I’m still feeling uneasy about offering the trial and wanted to run it by you. Would this be something you’re interested in? What results would you need to see within your first week?